Daily News
From Home Furnishing Business
The Inside Launches First Outdoor Collection
May 15,
2019 by Laurie Northington in Business Strategy, Industry 
Direct-to-consumer furniture brand The Inside has announced the launch of its first outdoor collection, designed to make summer more stylish.
“We’ve heard from our customers that they want to decorate their whole home – not just their indoor space – and beyond that, they want to personalize it,” said Christiane Lemieux, co-founder and CEO. “Whether it’s cabana stripes, banana palm, surf worthy shibori, or Scalamandré’s famous coral zebras, our customers want to create a space that speaks to their personality and is as post-worthy and pin-worthy as the passé pool float.”
The Inside’s outdoor collection will be available in all of the brand’s 100+ fabrics, including the coveted exclusive Scalamandré prints, as well as the company’s collaborators’ patterns from partners such as SF Girl by Bay (the original Pinfluencer), The Everygirl, Refinery29’s Christene Barberich, Homepolish’s Katherine Carter, and fashion designers Peter Som and Clare V.