Gold Bond Upgrades Foam Quality, Holds Line on Prices

April 23, 2019  by Laurie Northington in Business Strategy, Industry   

The new foam density of 1.8 pounds per cubic foot results in a more durable and more comfortable mattress and delivers a greater value to consumers.

The upgraded foam, which is now being used on every Gold Bond mattress that contains polyurethane foam cushioning, replaces foam with a density of 1.5 pounds per cubic foot that the company had been using for many years.

“We are always looking at ways to improve our products. Recently, we had a large order for foam with an exclusive client of ours and that presented an opportunity for us to discuss ways we could increase the density without adding to the cost of the product,” said Robert Naboicheck, president of Gold Bond. “In an era when manufacturers are de-specing their products, cutting corners on quality, and chasing to the bottom, we decided it was time to use foam that is better than the industry standard. Better products are made from better components, so we’re stepping up the quality of a key component, but not raising our prices in spite of steadily rising foam costs in recent months.”

Naboicheck said that, while consumers may not understand the nuances of polyurethane foam density, they can feel the difference because the higher density results in a more comfortable, more durable mattress. Plus, it gives retailers a better product to sell while maintaining healthy margins.

“The industry typically uses 1.5 density, and some manufacturers have gone as low as 1.2 (pounds per cubic foot),” Naboicheck said. “We’re going in the opposite direction by upgrading our foam, and we have developed a better product that eliminates body impressions and returns to retailers without de-specing, which results in tremendous cost to retailers. We are committed to making the world’s greatest and most durable mattresses.”