Williams Sonoma and Williams Sonoma Home Expand Aerin Collection

April 16, 2019  by Laurie Northington in Business Strategy, Industry   

The new assortment will feature a collection of over 125 products from both Williams Sonoma and Williams Sonoma Home ranging from tableware, entertaining and home décor to lighting bedding and outdoor textiles.

Inspired by Lauder’s love of travel, the products featured in the collection are an homage to her favorite European destinations. The new Seville tableware cultivates a colorful table with botanical plates, bowls and serveware inspired by the city’s lush gardens. New textiles, décor items and bedding capture the feeling of a sunny Mediterranean getaway and incorporate blue tones to reflect the sea and sky with touches of yellow, green, and sun-drenched neutrals.

The collaboration brings the vacation experience to the home all year round and was designed to reflect Lauder’s philosophy that beautiful living should be effortless.

“Travel is a constant source of inspiration for me personally and professionally. I love capturing the lifestyles and colors that I experience around the world and translating them into my collections,” said Lauder. “This new assortment evokes a casual yet elegant sensibility, and we hope it provides customers with the opportunity to easily mix and match the vibrant patterns and colors to create beautiful and effortless environments.”

The Aerin Collection will be available at all Williams Sonoma and Williams Sonoma Home retail locations and at www.williams-sonoma.com and www.wshome.com, with select pieces available exclusively online.