Daily News
From Home Furnishing Business
Brooklyn Bedding Launches Online Gift Registry
April 16,
2019 by Laurie Northington in Business Strategy, Industry 
Mattress producer and retailer Brooklyn Bedding has announced the launch of its online gift registry, designed to let shoppers curate a wish list of their most sought-after sleep items.
By clicking a button on any of the company product pages adds the desired item to a centralized list of all gift requests, hosted by MyRegistry.com. MyRegistry.com provides customized experiences for those with wedding registries, baby registries and other unique wish lists, helping shoppers better communicate their gift preferences for important life events.
"Key life moments have always prompted bedding purchases," said John Merwin, owner and CEO at Brooklyn Bedding. "By offering an online gift registry we make it easier for family and friends to contribute to major purchases, like mattresses and adjustable power bases, while acknowledging that a good night's sleep should be on everyone's wish list."
Brooklyn Bedding kicked off its newly integrated registry just in time for the celebration of moms, dads and grads, and just ahead of summer wedding season. With a recently expanded portfolio of sleep solutions, the company offers a destination for elevating the entire sleep experience—from foundations and mattresses handcrafted in the U.S. to sheets, pillows and mattress protection with benefits like eco-friendly materials and advanced cooling.
Gift registry for all occasions is a growing trend: once reserved for the nearly newlywed and parents-to-be, wish lists are now created for housewarmings, birthdays, holidays, getaways and more. The crowdsourcing nature of online registry is even being leveraged to donate products to worthy causes, or as a valuable fundraising tool.
"Online registry at Brooklyn Bedding empowers shoppers to dream bigger and better with boutique sleep solutions, no matter the occasion," said Merwin. "The wish list itself is hosted on MyRegistry.com while the actual transaction for Brooklyn Bedding products occurs on our website—allowing shoppers to take advantage of current sales while enabling evergreen discounts for military, first responders, teachers and students."
The registry can be found at www.brooklynbedding.com/gift-registry/