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From Home Furnishing Business
Denver Mattress Launches The Athlete’s Choice Mattress
April 12,
2019 by Laurie Northington in Business Strategy, Industry 
Colorado-based Denver Mattress has announced the launch of its Athlete’s Choice bed-in-a-box mattress, created to ensure a better night's sleep for athletes at every level.
The mattress line, which includes Athlete's Choice Silver, Gold, and Platinum, is designed to promote quicker muscle recovery so that athletes can awake recharged with optimal strength and agility.
Athlete's Choice Mattresses are made with BeFit technology including cooling copper-infused foam. Copper is believed to have many health benefits, including improved circulation as well as antibacterial and anti-inflammatory properties. The mattresses were also designed to relieve pressure points in addition to providing motion separation.
The company decided to bring the mattresses out of the testing lab to get some real world feedback from pro athletes. The Athlete's Choice will be seen in web and broadcast ads featuring a line-up of athletes who have tested and approved the mattress themselves. Proponents include Professional Football Player, Christian McCaffrey, Professional Baseball Player, Tim Tebow, Former Pro Basketball Player, Chauncey Billups, and Professional Rock Climber, Meagan Martin, who can also be seen as a contestant on American Ninja Warrior.
In one of the commercials, a determined Meagan Martin is seen high in the sky, summiting a rock face that overlooks Colorado rocky mountain vistas. She leaves viewers with the statement, "There's always an easier way to do anything, and what fun is that? For those committed to doing things the hard way, this is your mattress."