Daily News
From Home Furnishing Business
Sears to Open 3 ‘Home & Life’ Stores in May
April 10,
2019 by Laurie Northington in Business Strategy, Industry 
Sears has announced its plans to open three new Home & Life stores in May, offering appliances, mattresses, home services and connected home products.
Located in Anchorage, Alaska; Lafayette, Louisiana and Overland Park, Kansas, the stores were developed based on insights from Sears Appliances & Mattresses stores that opened in 2017 in Ft. Collins, Colorado; Pharr, Texas; Honolulu, Hawaii and Camp Hill, Pennsylvania.
The store sizes will range in size from 10,000 sq. ft. to 15,000 sq. ft., primarily driven by availability of stores and the needs of the local community.
"The exciting new Sears Home & Life stores will carry power categories where Sears has a real strength: Appliances, mattresses and our home services business," said Peter Boutros, chief brand officer for Sears and Kmart and president of Kenmore, Craftsman and DieHard brands.
"We are here to serve these communities and this is part of our strategy to maintain a presence in markets where we have right-sized our footprint. Sears Home & Life supports our strategic plan to become a stronger, more profitable business and these test stores will enable us to learn and improve as we move forward," Boutros added.