From Home Furnishing Business
Coaster to Feature New Sub-Brands at Spring High Point Market
2019 by Laurie Northington in Business Strategy, High Point, Industry, Market
Furniture distributer Coaster Company of America has announced that it will showcase its new sub-brands, CoasterElevations, CoasterEssence, and CoasterEveryday, at this week’s High Point Market.
After unveiling a full relaunch of the Coaster brand on opening day of the Las Vegas Market, which included a new logo and redesigned website, Coaster is now bringing its sub-brands to the forefront at High Point.
“We are excited to present our sub-brands at High Point Market for the first time,” said Janice Yeh, director of business operations. “With CoasterElevations, CoasterEssence, and CoasterEveryday, we are introducing new and diverse collections that are specifically designed for varying audiences, empowering our retailers to reach every corner of the consumer market with our products.”
The new sub-brands will be at the center of Coaster’s new omnichannel marketing strategy dedicated to meet changing consumer behavior. “As part of our commitment to our new branding, we have developed a bold new ad campaign that communicates how Coaster enhances the lives of people at every stage of their life,” said Carol Sham, marketing manager.
“By marketing our sub-brands to targeted consumers, our national print and digital media strategy will help our retailers by creating an enjoyable and engaging online experience designed to drive more traffic to their stores. Furniture shoppers can now easily navigate our website while the sub-brands act as a ‘Silent Salesperson’, providing added value for the Coaster brand and our invaluable dealer partners,” added Sham.
The Coaster sub-brands will make their High Point debuts on April 6 at the 2019 High Point Cocktail Reception. The event will run from 4 – 6 p.m. and will take place at Coaster’s redesigned showroom at 111 E. Commerce Ave., Shuttle Stop 1.