Hooker Furniture Adds to Home Office Category

April 3, 2019  by Laurie Northington in Business Strategy, High Point, Industry, Market   

The new lineup offers a three-tiered approach, each designed with a specific lifestyle in mind. Targeted towards executives and entrepreneurs working from home-based businesses, the executive home office styles provide a professional setting for consumers who need to meet with customers and employees in their home offices. Modular options are available for telecommuters who need a less formal office setting with smaller-scaled workspaces that can be adapted for multiple uses, while writing desks are available for the home office users who simply need a quiet spot to pay bills and handle correspondence.

“Home office has been a staple of Hooker Furniture’s case goods lineup for decades, and this expansive roll-out will allow our dealers to take advantage of a recent uptick in demand for the category,” said Michelle Miller, director of merchandising at Hooker Furniture. “With the rise in telecommuting – even at an executive level – we are seeing the need for not only versatile modular options and smaller scaled writing desks, but also for executive home office settings as well. Our three-tiered approach addresses the needs of the various uses, styling and scaling needs of today’s home office consumers.”

The popular Beaumont collection, which features vintage styling that delivers the look of a refurbished antique, headlines the home office rollout with nine new SKUs. The list includes a kidney-shaped desk and an adjustable-height writing desk allowing users to work from either a sitting or standing position.

The Woodlands collection, which features classic traditional styling, is getting a new eight-piece home office suite that includes an executive desk, credenza and lateral file, while the new Hill Country LaGrange collection has four home office pieces, including a writing desk and executive desk. Inspired by antique furniture found in the Hill Country of West Texas, the collection features heavily distressed oak surfaces.

In addition, two new dedicated home office collections are being introduced. Repose includes six home office pieces, including a writing desk and executive desk, and four pieces, including a writing desk and lateral file, are part of the new Channing Collection.

The company is also expanding its lineup of executive chairs as part of the home office rollout. Two chairs upholstered in leather with decorative wood trim coordinate with the Beaumont collection, while another was developed to be paired with the Woodlands collection. In addition, seven new versatile designs that work with a variety of collections are being added, including several with gun metal bases and nail head trim.

The new products will be on display in the company’s High Point Market showroom, April 6-10, in space C-1058 of the International Home Furnishings Center.