Twin Star Home Rebrands ClassicFlame

March 27, 2019  by Laurie Northington in Business Strategy, Industry   

Designed to reflect the brand’s growth and innovation in electric fireplace design and technology, ClassicFlame’s new logo features a streamlined font and redesigned flame in a simple black and orange color scheme.

“In developing the new identity for the ClassicFlame brand, we wanted to create a logo that reflects our legacy and leadership and conveys the warmth and comfort our consumers expect and trust,” said Lisa Cody, vice president of marketing. “The updated typography and fire icon symbolize the transformation of our business and represents our heart and soul in a fresh, approachable and ownable way.” 

ClassicFlame products include patent pending 3D and customizable flame effects, edge-to-edge frameless displays, and panoramic three-sided displays. The new branding will be rolled out through packaging, point of purchase material, and ClassicFlame’s digital presence.