HPMA and Crypton Bring an Outdoor Patio to Spring Market

March 25, 2019  by Laurie Northington in Business Strategy, Designer Weekly, High Point, Industry, Market   

Dubbed The Crypton Patio, this activation will create a first-of-its-kind, pop-up outdoor lounge, dining and meeting area that will be open to all Market attendees.

Centrally located in the Center Stage lot between the Showplace and IHFC buildings, the same area which hosts the Stars Under the Stars concerts, the space is designed to create a relaxing retreat and offer a convenient location for networking and outdoor meetings. Features such as the hammock garden and outdoor seating with umbrellas will welcome guests on April 6 – 8, from 11 a.m. – 4 p.m., weather permitting. Food trucks will be available nearby in front of Showplace for those looking to grab a quick bite to enjoy on the patio. 

“The vibe will be fun and relaxed,” said Elise Gabrielson, marketing director at Crypton Home “It’s a spot where you can camp out between appointments, relax, eat lunch, catch up with colleagues and friends. If you’re not sure where to meet up, just call your team and say, ‘Meet me on The Patio!’”

The patio will also offer several programming elements. A Crypton Pooch Pop-Up will present an opportunity to take a selfie with a therapy dog from Canine Companions for Independence on Saturday, April 6, and Sunday, April 7, from 2-4 p.m. Selfies posted to social media using the hashtag #poochpopup will generate a donation to the non-profit from Crypton. Canine giveaways such as Crypton tennis balls, frisbees and aromatherapy paw towelettes by Herban Essentials will be available. 

The Pergola Bar will offer locally-sourced organic juices and kombucha from High Point’s own Organic AF, plus free samples of all-natural botanical aromatherapy from Herban Essentials and live demonstrations of Crypton’s indoor performance fabrics at work. A Crypton Product Specialist will also be on hand, allowing designers to create their own custom to-go box of the latest Crypton fabrics from showrooms across High Point. Patio visitors will also have access to take-home design ideas for outdoor and indoor florals and décor by Balsam Hill. 

“Crypton has been a true delight to work with on a wide variety of projects over the years. They are known for their creative and unique approach to relationship-focused programming, and our Market guests always enjoy Crypton’s Market offerings,” said Tammy Nagem, COO for the High Point Market Authority. “This patio experience is a welcomed addition to the Market event schedule, as it certainly aligns with our goal to generate programming that will enhance an attendee’s experience while here.”

In addition to partnering on The Crypton Patio, Crypton is also the sponsor of the High Point Market Authority’s Style Spotters and Design Bloggers Tour programs. Elsewhere around Market, Crypton will be hosting a Beauty Lounge inside the Designer Lounge at Universal Furniture, where show-goers can relax on furniture covered in Crypton fabric while having a 20-minute makeup application or hair touch-up with a professional stylist. Appointments are required and can be made at www.universalfurniture.com/designerslounge.