Hickory Chair Partners with Ray Booth, Collection to be Unveiled at High Point Market

March 20, 2019  by Jane Chero in Business Strategy, Designer Weekly, High Point, Industry, Market   

The expansive collection of bedroom, dining room and living room furniture will add a new dimension to Hickory Chair’s position as a style leader while complimenting its existing collections and products. The inaugural furniture collection will reflect Ray’s philosophy that a home should be felt as much as seen.

The craftsmen at Hickory Chair are passionate about creating furniture in its 108-year workroom to serve the needs of interior designers worldwide. Over 90 percent of the complete Hickory Chair assortment is American-made and allowed Booth to design pieces that reflect his love for metal work, rich woods and a range of finishes to allow personalization for his clients.

“It has been an amazing journey over the eighteen months as Ray and our craftsmen have tirelessly collaborated on each piece of the collection. Ray’s clear vision has been a true gift as each piece has been designed, engineered and made,” said Kevin Bowman, president. “The luxe materials including metal, luxurious veneers, leather and fine textiles have allowed our craftsmen to create extraordinary new forms that we are confident will delight Hickory Chair enthusiasts everywhere.”

Ray’s background in architecture and interior designs is manifested in the collection he has created, blending classic and modern forms that will stand the test of time. Handsome materials are applied to forms that allow for different heights, multiple functions, and sizes. Hand crafted domestically made metal bases join with luxuriously comfortable modern upholstery and couture-like detailing.

“I look forward to revealing my collection with Hickory Chair at High Point Market,” Ray said. “As I’ve traveled this past year for the launch of my book, Evocative Interiors, and had the opportunity to meet people from all different parts of the county, I found that everyone really longs for ‘home’ …my hope is that this new collection will be a source of continued inspiration that challenges us to re-think our expectations of home and how we interact with our furnishings, as well as the very forms and materials themselves.”

Hickory Chair will partner with Veranda Magazine on Saturday, April 6 from 2 - 4 p.m., for a series of events to celebrate the launch of the Ray Booth Collection. The event will include a book signing of Ray’s 2018 bestselling new book Evocative Interiors.

The Hickory Chair Showroom is located in the historic Market Square building on the 3^rd floor.