Castelle Launches ‘Savannah’ by Barclay Butera for Spring Market

March 20, 2019  by Jane Chero in Business Strategy, Designer Weekly, Industry   

The Savannah outdoor collection will include 18 SKUs including dining, deep seating and lounging pieces. Inspired by a lifestyle of gentility and soft bamboo, the Savannah collection shows the softer side of Barclay Butera by celebrating radius lines using new finishes and numerous options for a bespoke custom look.

According to Mark Stephens, president, Castelle, “Barclay’s designs have been overwhelmingly positive sales drivers with designers and casual retailers and we see this occurrence continuing with the introduction of his Savannah collection. It is a winning design that spans many regions and demographics.”

Carrying the name of a thriving town in the old south and home of true gentility, the Savannah Collection is able to accommodate retailers and designers with a unique blend of creativity and engineering from Butera. The collection also accommodates outdoor spaces of a variety of sizes by presenting slender dimensions including the Savannah Wing Back chair that is full of style; but built to three-quarters sizing. 

“Our own design clients were clamoring for a casual, elegant collection that might lend a bit to the feminine sensibility,” says Butera. “I was so thrilled that Castelle was willing to push the product development process by nailing that radius bamboo for our frames. By adding the blue and coral options and new finishes we have added an incredible amount of diversity and depth to our offerings.”

Each piece includes seemingly endless choices, from fabric to soft natural bamboo looks of durable aluminum. The partnership has created a new collection that is unlike anything else available in the industry according to a company press release.

The collection will be on display in the Castelle showroom, IHFC-M101 during the Market. A launch reception will be held with the designer from 2:00 - 4:00 p.m. on Sunday, April 7.  The event, which will include hors d'oeuvres and Biltmore’s finest wines, is open to all market goers.