West Bros Furniture Launches New Aria Collection at HP Market

March 18, 2019  by Laurie Northington in Business Strategy, High Point, Industry, Market   

Long known for its domestically produced solid wood furniture, the new contemporary bedroom collection emphasizes soft geometric lines and modern elegance. Made from White Oak with soft edges and brushed bronze hardware, Aria offers a platform bed and multiple case pieces with dual functionality in luxurious finishes that enhance and beautify the lush wood grain.

In 2011, West Bros/Tovin collaborated and launched a paired down gallery showroom and multiple award-winning collections taking West Bros Furniture to lead the MCM trend. West Bros Furniture has pushed forward into new markets that include becoming the first Canadian manufacturer to show at the IMM in Cologne Germany last year.

“Blake is an innovationist in both in design and esthetic. He is about bringing furniture into people’s homes that is not only beautiful but timeless,” said Paul West, owner and president of West Bros Furniture. “He shares this common mission with us, which is to change people’s lives through design. With our production capabilities in design and production along with Blake’s creativity it has enabled us to deliver great value to our customers and retail partners.”

“West Bros Furniture. has a long history of producing incredibly beautiful furniture collections,” said Samantha Mund, VP of sales and customer service. “From the moment I started working at West Bros Furniture, I was blown away by the manufacturing capabilities and Paul West’s commitment to bringing Blake’s design ideas to life and creating collections that exceed quality standards throughout the industry”

“Blake Tovin is one of the most talented designers working today,” added Mund. “We are thrilled to work with him on this latest collection and believe customers will not be disappointed with this new collection. Aria is both feminine and elegant with very creative storage solutions too”

At market, the company will show the collection at 220 Elm 301, in a brand-new showroom. “We are thrilled to be part of 220 Elm. With its high caliber of design and manufacturing talent, its really the ‘go to’ in High Point and a destination for our customers,” said Mund. The space was conceptualized by Blake and will feature a more extensive array of West Bros Furniture’s complete line of bedroom, dining and workspace residential furniture.