Twin Star Home’s ‘Style Takeover’ to Make High Point Debut

March 14, 2019  by Laurie Northington in Business Strategy, High Point, Industry, Market   

Three lifestyle bloggers, influencers and designers will each be given areas in the Twin Star Home showroom to stage and show how a consumer would use pieces in their home.

Each of the three designers—Charlotte, N.C.-based Lisa Mende; Atlanta-based TV personality Michel Smith-Boyd and Pasadena, Calif.-based Jeanne Chung, who was a part of the January ‘Style Takeover’ team in Las Vegas; —was challenged to accessorize and decorate Twin Star Homes’ extensive line of fire and furnishings. The influencers were provided with different segments of the consumer market identified through the company’s research.  All three are trusted experts on stylish and unexpected home decor.

Twin Star Home and the three designers will document the takeover process from beginning to end, and the photos, interviews, and design ideas generated during the ‘Style Takeover’ will be used throughout the year on Twin Star Home’s websites, blogs and social media platforms as well as be made available to dealers who carry Twin Star Home products.

“We wanted to partner with designers who have a clear point of view but are in constant touch with real-life consumers,” said Lisa Cody, VP of marketing for Twin Star Home. “It’s exciting for us to see our products come to life through their perspective and get a truer view into how they will look in consumers’ homes.”

In all the excitement of the furniture market it’s sometimes too easy to overlook the end users--the consumers who in just a couple of months will be shopping these same products for real life solutions for their homes and families. The ‘Style Takeover’ also engages retailers who visit the showroom and allows them to gain ideas, inspiration and content to present in store to their consumer.

The company’s consumer-driven approach has garnered numerous awards for home furnishings products that marry on-trend styles with innovative patent-pending fireplace, media, and workplace solutions.

“Twin Star Home provides innovative solutions to every day issues in the home. The Twin Star Home TV stand with integrated Bluetooth speakers and fireplace (especially the ones with cooling) are ingenious. This is a great example of multi-function and it clearly speaks to how consumers live today. We all want to have less clutter and more efficient spaces,” said Chung. 

“The idea of ‘Style Takeover’ can be leveraged by retailers and is an example of our focus on sharing ideas with retailers to help them bring excitement into their stores to inspire and engage consumers. We love partnering with retailers and bringing not only products, but innovative new approaches to bringing our products to life,” Cody added.