Daily News
From Home Furnishing Business
Watermark Living Products Featured at The Point and Pre-Market Pop Up Event
March 13,
2019 by Jane Chero in Business Strategy, Designer Weekly, High Point, Industry, Market 
Watermark Living has been chosen by the High Point Market Authority to provide seating for The Point, as well as noted High Point designers, Allen and James’ pre-market pop up event.
"We are excited to have been chosen for seating pieces for The Point at the High Point Market. Visitors to this new dynamic area will experience furnishings from the exciting outdoor segment,” said Chad Harper, national sales manager, Watermark Living. “The pop-up event occurring at the Allen and James Interiors’ showroom this month will further represent quality outdoor décor in a designer presentation.”
The Point, which is a popular venue new to the High Point Market, is designed to provide market attendees a central location for information as well as educational and social functions. The addition of outdoor furnishings will provide not only comfortable seating, but also an example of furnishings available from market exhibitors.
“Our selection of Watermark Living for seating at The Point was based on providing both comfort and a durable option for this outdoor venue,” said Tom Conley, president & CEO, High Point Market Authority. “We welcome this collaboration with Watermark Living and are happy to have this seating at The Point for both April and October 2019 markets.”
The Watermark Living Pop Up Event will be held from March 15 – April 5 at the Allen and James Interiors facilities in High Point. The designers’ showroom is located in an 8,000 square foot, 1915 house in the historic district of High Point, the furniture capital of the country. A total of 750 square feet of the designer’s showroom will be set with Watermark Living outdoor furnishings and will be open to consumers and the trade.
“Allen and James prides itself in being at the cutting edge of design and offering our customers the latest in furnishings for outdoor living is just one more example,” said Stephanie James, partner, Allen and James Interiors. “We have been able to create designer pop-up outdoor rooms within our showroom just for this event in a variety of color stories for all customers visiting our showroom leading up to the market.”