From Home Furnishing Business
Spring Air, World Emblem Designs New Border Patch for Back Supporter Line
The Hollywood, Fla.-based World Emblem’s credits include apparel and uniform patches for several professional sports teams and major corporations.
Working together, the collaboration resulted in a vinyl patch that is affixed to the border of every new Back Supporter mattress and includes the company’s recently redesigned logo and its new tagline, “That Just Right Feeling.” The label also incorporates a subtle nod to the shape of the spine with a vertical, s-shaped line that runs between the iconic Spring Air blue diamond and the white Back Supporter emblem.
“We wanted to do something unique and different for the industry. World Emblem makes stunning designs for some of the most demanding industries, particularly sports, which is why we chose them for this assignment. It was the perfect finishing touch for our redesigned flagship line, which will be distributed nationally by all of our licensees,” said Nick Bates, president of Spring Air International. “It helps give the line a very modern look and does a great job of communicating that we’re in the business of delivering a good night’s sleep.”
The new Back Supporter line, which was launched in January at the Las Vegas Market and will be arriving soon on retail floors across the country, includes 12 models that are designed to retail from $799 to $1,499 in queen. The collection features Back Supporter’s signature zoned support system for hip and shoulder comfort and less partner disturbance.