Daily News
From Home Furnishing Business
MicroD Launches Brand Website for John Thomas Furniture
March 8,
2019 by Laurie Northington in Business Strategy, Industry 
Home furnishings web technology provider leader MicroD has announced the launch of John Thomas Furniture’s new, fully responsive website and unified online brand experience.
John Thomas Furniture has worked with MicroD in providing more comprehensive data for its new site as well as providing this same consistent product data to mutual retailers. The new website brings together cohesion between the Whitewood Ready-to-Finish and John Thomas Furniture brands.
Previously, the N.C.-based home furnishings brands were managing the brands separately between MicroD’s catalog network as well as their own websites for John Thomas Furniture and Whitewood Ready-to-Finish. This new cohesive online brand experience will benefit the brands as well as the retail network, providing more up-to-date data for the website and all retailers on MicroD’s web platform.
“As our business has grown so has our need for a more dynamic and informative website. Although we have been partnered with MicroD for several years in other areas, we still researched several web providers before starting the site redesign,” said Bryan Sprinkles, director of sales and marketing at John Thomas Furniture. “It quickly became clear MicroD offered premium design features, simple integration solutions, and truly understood our specific needs within the home furnishings industry.”
In addition to brand expansion, this new website is a unique opportunity to showcase beautiful lifestyle photography on their site as well as making available as additional product images for MicroD mutual retailers. The website and the branded landing page on retail sites reflect the same branded experience.
“It is always exciting to be a part of a growing client relationship,” said Erika Schwing, senior business development executive at MicroD. “We have previously assisted John Thomas with visualization. But due to the growing needs of their business and a more cohesive brand strategy, we built a branded landing page for John Thomas Furniture retailers on the MicroD platform. In addition, the new website has the same unified brand experience. A website acts as a client’s digital showroom and I look forward to seeing the positive impacts this new user experience will make for the John Thomas Furniture business.”