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From Home Furnishing Business

Loloi Expands HP Showroom, Elevates Brand Experience

Loloi Rugs is nearly doubling the space of its High Point Market showroom and will now take up 30,000 sq. ft. at IHFC Showroom #D-320.

According to Amir Loloi, CEO, the expansion included the large hallway behind the company’s showroom, as well as three existing showroom spaces.

"Our growth has been extraordinary, and this showroom expansion is an opportunity to not only add some very needed space for our growing collections, but to also elevate the brand experience for showroom visitors," said Loloi.

The larger showroom will allow for better merchandising of Loloi's products, while providing a smoother and more comfortable traffic flow and overall customer experience.

The additional space will also allow for larger rug displays for all branded and licensed collections, including Magnolia Home by Joanna Gaines, ED Ellen DeGeneres, Rifle Paper Co. and Justina Blakeney.

"Our showroom will now present a dynamically different experience for our High Point visitors, and it's another exciting initiative we are doing to mark our 15th anniversary year," Loloi added.

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