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From Home Furnishing Business

JLA Home, Martha Stewart RTA Brand to Debut at Spring Market

Home furnishings solutions provider JLA Home has announced a new collaboration with Sequential Brands Group, Inc. (NASDAQ: SQBG) to launch a Martha Stewart Ready to Assemble furniture, lighting and wall décor line at the Spring High Point Market.

Home to brands such as Madison Park and Ink+Ivy, JLA’s new Martha Stewart line will introduce the Bedford and Perry St. collections, each committed to enhancing the home and highlighting farmhouse and urban lifestyles respectively.

“Having Martha Stewart as part of our brand strategy gives us a product with a household name that consumers at all levels can identify. She has a highly successful brand that has grown tremendously throughout the years,” said Jim Telleysh, senior vice president at JLA Home.

Inspired by Stewart’s very own country farmhouse, the Bedford collection incorporates details from the outdoors to the home. Functional and practical, this lifestyle embraces neutral color palettes, which act as the perfect backdrop to four seasons of color.

The Perry St. collection approaches urban lifestyle with a focus on high materials in a clean and modern take. Designed with precision and luxury in mind, this collection celebrates the balance of efficient, yet glamorous lifestyle that defines city life.

“The retail buyer will be able to see the opportunity and value that the Martha Stewart brand represents at JLA and at retail,” said Telleysh, who also mentioned that product will be stocked at both the Georgia and California facilities.

Guests are invited to view the entire collaboration, located in the historical post office building at the Olliix Design Center.  

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