From Home Furnishing Business
Scott Brothers Open Nashville HQ
2019 by Jane Chero in Business Strategy, Designer Weekly, Industry
Scott Brothers Global (SBG), the lifestyle and entertainment company founded by twin brothers Drew and Jonathan Scott has opened a new national headquarters in Nashville, TN.
The new headquarters is home to SBG’s Scott Living team as well as its digital and marketing teams. The company will continue to maintain its corporate office in Las Vegas, Nevada and its television production company office in Toronto, Canada.
SBG also welcomes three new executive appointments including Alina Duviner as vice president of communications, Amy Mellen as vice president of product design for Scott Living, and Michael Kim as senior vice president of business development.
Duviner, who is based in Toronto, will oversee the brand’s internal and external communications strategy. For the past decade, Duviner ran a leading publicity company, Alina Publicity, shepherding numerous lifestyle and entertainment brands to global success.
Mellen is the former creative director for Calvin Klein Home. Based in New York City, she will lead the Scott Living creative team on design direction for the brand’s nearly 2500 SKUs.
With a rich career in content distribution, sales and marketing in the cable industry, Kim, based in Los Angeles, will drive SBG’s corporate strategy and leadership to increase revenue, digital media exposure, and market awareness both nationally and globally.
The company’s mission is to build aspirational lifestyle brands, content and experiences rooted in family, style, and fun. Over the past year, all streams of the company’s portfolio have seen major growth and development. The Scott Brothers draw millions of viewers and fans through their multiple HGTV programs focused on home renovation and transformation.
“SBG is growing strong and after a monumental year, we’re investing heavily in our team and expertise to enhance our brands and offer our partners and supporters the best,” said David Dembroski, president, SBG.
Earlier this month, HGTV confirmed that the brothers’ newest show, Property Brothers: Forever Home is set to premiere in summer 2019, and will be produced by Scott Brothers Entertainment. The show is one of several high-profile projects the production company will announce this year.
The company’s latest venture, Casaza, a consumer-facing design platform featuring curated looks by the brothers and their team of designers, launched in the U.S. in October 2018, and will be available in Canada on Feb. 28.
Drew and Jonathon Scott were selected as honorary members of Home Furnishings Business Magazine’s 2018 Class of Forty Under 40.