From Home Furnishing Business
Scott Brothers Global Opens National Headquarters, Expands Executive Team
2019 by Laurie Northington in Business Strategy, Industry
Scott Brothers Global (SBG), the lifestyle and entertainment company founded by brothers Drew and Jonathan Scott has announced the opening of its new national headquarters in Nashville, Tennessee.
The office is home to SBG’s Scott Living team as well as its digital and marketing teams. The company will continue to maintain its corporate office in Las Vegas, Nevada and its television production company office in Toronto, Canada.
SBG also welcomes three new executive appointments including Alina Duviner as vice president of communications, Amy Mellen as vice president of product design for Scott Living, and Michael Kim as senior vice president of business development.
Duviner, who is based in Toronto, will oversee the brand’s internal and external communications strategy. For the past decade, Duviner ran a leading publicity company, Alina Publicity, shepherding numerous lifestyle and entertainment brands to global success. Based in New York City, Mellen is the former creative director for Calvin Klein Home. She will lead the Scott Living creative team on design direction for the brand’s nearly 2500 SKUs. With a rich career in content distribution, sales and marketing in the cable industry, Kim, based in Los Angeles, will drive SBG’s corporate strategy and leadership to increase revenue, digital media exposure, and market awareness both nationally and globally.
The company’s mission is to build aspirational lifestyle brands, content and experiences rooted in family, style, and fun. Over the past year, all streams of the company’s portfolio have seen major growth and development. The Scott Brothers draw millions of viewers and fans through their multiple HGTV programs focused on home renovation and transformation.
Earlier this month, HGTV confirmed that the brothers’ newest show, Property Brothers: Forever Home is set to premiere in summer 2019, and will be produced by Scott Brothers Entertainment. The show is one of several high-profile projects the production company will announce this year.
In 2018, Scott Living - the brothers’ home collection - hit a quarter billion dollars in retail sales. Commencing in fall 2019, the collection will be available at over 1100 Kohl’s locations across the U.S.
The company’s latest venture, Casaza, a consumer-facing design platform featuring curated looks by the brothers and their team of designers, launched in the U.S. in October 2018, and will be available in Canada on Feb. 28. The company will continue with its international expansion in 2019.
“SBG is growing strong and after a monumental year, we’re investing heavily in our team and expertise to enhance our brands and offer our partners and supporters the best,” said David Dembroski, president, Scott Brothers Global.