Daily News
From Home Furnishing Business
Macy’s Expands Virtual Reality Tech Across More Stores
February 27,
2019 by Laurie Northington in Business Strategy, Industry 
After launching virtual reality tech in 70 stores nationwide last year, Macy’s (NYSE:M) has added 20 more locations this month, according to a report from the Memphis Business Journal.
Using a virtual and 3D headset, shoppers can place furnishings in a virtual room they design using an in-store tablet. First, customers map out the basic dimensions and shape of the room for which they’re buying products. Then, they select the items they want from Macy’s furniture assortment and lay them out virtually in the room.
“Macy’s new virtual reality in-store furniture design experience reduces customer worry over fit as they test out potential purchases virtually,” said Monica Choate, sales manager of Macy’s furniture department at Wolfchase Galleria. “The virtual reality is a practical application and terrific example of combining technology and the human touch.”
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