Daily News
From Home Furnishing Business
Malouf Launches Weekender, New Promotional Line
February 25,
2019 by Laurie Northington in Business Strategy, Industry 
Bedding accessories manufacturer Malouf has introduced its new promotional line Weekender, a collection of affordable, attractive and durable products.
Formerly the exclusive hospitality line for Malouf, Weekender features a comprehensive suite of products including sheet separates, mattress protectors, and pillows—all with a touch of luxury.
From weekend flash sales to Black Friday doorbusters, the line is designed for retailers to draw in the crowd with quality bedding essentials. “Customers have more options to fulfill their bedding needs,” said Mike Douglas, vp of sales at Malouf. “Anyone can experience high-quality products at the lowest possible price.”
Since its successful debut at Las Vegas Market, the Weekender product line has received significant attention and positive feedback from Malouf retail partners.
“We are thrilled about the Weekender line,” said Clark Cooper, president of Bedzzz Express. “It’s the perfect fit for our merchandising and sales promotion strategy.”