Ethan Allen AR App Expands to Include Over 3,000 Products

February 21, 2019  by Laurie Northington in Business Strategy, Industry   

Augmented reality, or AR, superimposes a digitally generated image over a user's real-world view. With the Ethan Allen inHome app, a customer can visualize products in their own home using an iOS or Android phone or tablet.

Launched in June 2018, Ethan Allen inHome is growing its catalog of over 3,000 products every day, effectively changing the way customers shop for furniture.

“This technology represents an investment in our future,” said Farooq Kathwari, chairman, president and CEO of Ethan Allen Interiors Inc. “It’s a game changer. AR is a unique way to engage customers and contribute to better purchasing decisions. Ethan Allen inHome is the perfect complement to working with our designers and it’s transforming the retail experience for our clients.”

Unlike other interior design apps, Ethan Allen inHome displays products in proper size and scale to a space and allows multiple items to be placed in a room at the same time.
With the app, users can screenshot designs and save them to email or share socially. When shopping on ethanallen.com from a mobile device, users can tap the “view in home” button on a product page to launch that product in the app.

To create the free app, Ethan Allen partnered with Intiaro, a company recognized as a leader and innovator specializing in AR and 3D visualization solutions for interior designers.