New Lilly Pulitzer Collection for Pottery Barn Brands Coming in March

February 20, 2019  by Laurie Northington in Business Strategy, Industry   

Following the success of the inaugural collaboration between the companies, the new line coincides with Lilly Pulitzer’s 60^th anniversary celebration and brings the spirit of the Palm Beach lifestyle into the home with furniture, bedding and décor imagined in Lilly Pulitzer’s signature prints.

The new collection will include a broader assortment that customers are seeking to complete their homes, from brightly patterned bedding collections and vibrant outdoor décor, to unique nursery gifts and poolside essentials. With the addition of bath for Pottery Barn and Pottery Barn Kids brands, the 2019 assortment brings a splash of summer to the entire home.

“At Lilly Pulitzer, we’ve been celebrating our 60^th anniversary with our customers and are thrilled to announce the next chapter of Lilly Pulitzer for Pottery Barn brands as part of this special year,” said Michelle Kelly, CEO of Lilly Pulitzer. “The Pottery Barn brands are leaders in classic chic home décor and have done an excellent job of bringing our custom-developed colors and hand-painted prints straight from the Lilly Pulitzer Print Studio into this beautiful collection.”

The collection will be available in March at Pottery Barn, Pottery Barn Kids and PBteen stores, as well as online at each brand’s website.