HOM Furniture to Construct New Flagship Location

February 14, 2019  by Laurie Northington in Business Strategy, Industry   

Construction will begin May 1 when the current HOM location will be torn down to make way for a new HOM Furniture, Gabberts Fine Furniture and Design Studio, and DOCK86 Furniture.  The site will more than double the size of the current location to over 206,000 square feet making it the largest HOM complex. 

"This project has been a long time in the making. We had to acquire the space that housed both Golf Galaxy and Budget Truck Center to create the needed footprint for the project,” said Rod Johansen, CEO of HOM Furniture. “The Bloomington store along I-494 was the 1st location we opened when we entered the market as the waterbed specialty chain Waterbed Room in 1980.”   

In 1991, the site was expanded to include HOM Oak and Leather and in 1997 the company took over the site as it is today. Gabberts Furniture, acquired by HOM in 2008, will be moving out of its current Galleria location in 2020 when the project is scheduled for completion. 

“We are excited about bringing Gabberts to our new Bloomington flagship showroom, where we will be able to showcase the iconic Gabberts brand with an updated showroom and design studio,” said Johansen. The Gabberts showroom will be larger overall with some expanded product categories in most departments including mattresses, rugs, carpet and flooring as well as patio. The new Gabberts will be featuring the latest trends and stunning visual displays. The showroom will also have the favorite brands Gabberts is known for including a newly designed Stickley gallery.” 

DOCK86 which is the “off priced” brand HOM introduced in 2011, will add its third metro location. HOM and Gabberts will both be 2 levels and DOCK86 will be on a single level.  

With 206,000 square feet, the site will be one of the largest selections of furnishings in the U.S. The showroom will feature over 500 seating options with most in stock for immediate delivery along with 1000’s of custom order options available from both HOM and Gabberts.  

The new showroom will feature an expanded Flooring and Rug department, with thousands of rugs and flooring options on display. HOM Sleep Express will have over 75 mattresses on display. Additional departments will include Seasonal Concepts Patio, Uptown Urban Furnishings, and an Amish Craftsmen Gallery.     

"One of the questions asked from many of our business partners related to the magnitude of this project is how we can compete with online e-tailers. Even with all of the product options on the internet we feel that no one rivals our ability to deliver more choices quicker or with more professional services than we can. With our purchasing power as a top 50 USA retailer and because we develop and manufacture our own private label brands exclusively, allows us the ability to better price our products versus on-line companies.  We have all of the services including Free Shipping making us one of the strongest options for furniture,” continued Johansen.