City Furniture Partners with StrikeTru, Integrates Akeneo’s PIM Solution

February 13, 2019  by Laurie Northington in Business Strategy, Industry   

The solution, architected and deployed by digital solutions firm StrikeTru, will help the furniture company achieve its key business goals, which include adding new stores, expanding product lineups, and improving customer experiences.

Akeneo’s enterprise PIM solution was purpose-built for brands and retailers to optimize product experiences across all sales channels. StrikeTru selected Akeneo for the platform’s ability to manage product data with superior efficiency and scale.

StrikeTru, a leading systems integrator, helped City Furniture select and implement a PIM system that is user-friendly, secure, scalable and integrated with the company’s existing ERP, DAM, and e-commerce systems.

“StrikeTru did a great job helping us modernize our IT and content management operations by implementing and customizing a PIM solution to City Furniture’s unique business needs,” said Juan Lopez, senior manager of digital technology at City Furniture. “We look forward to our continued partnerships with StrikeTru to explore how PIM capabilities will add firepower to our digital marketing, e-commerce, and business growth initiatives.”

“The ability to centrally manage all product data, view and share aggregated data in real-time, and enrich it for cross-channel publishing is critical for today’s retailers, and table-stakes for a successful e-commerce environment,” said Vik Gundoju, partner at StrikeTru. “Retailers seeking a competitive advantage must invest in modern technology solutions to transform their content operations and accelerate growth across store and online channels.”