BedMart Adds Parklane Mattresses to Brand Portfolio

February 8, 2019  by Laurie Northington in Acquisition, Business Strategy, Industry   

With this new acquisition, the BedMart will now integrate the 10 Parklane retail locations into its family of brands. Parklane Mattresses will continue to operate under that name – offering high-quality natural sleep products and RV/truck specialty mattresses. BedMart will expand on Parklane’s current product selection and will implement a strategic marketing mix to better suit today’s evolving market.

“The combination of Parklane’s almost 100-year legacy and BedMart’s energy and drive toward the customer experience will allow us to make a larger impact on our current market and reach even more people in our community,” said Steven Stone, president of BedMart.

This new acquisition expands the company’s retail footprint to 47 stores, increasing BedMart’s market share in the Pacific Northwest. The company will continue to work to provide an innovative, personalized customer experience across all brands, while allowing the two to be distinctive and differentiated in the marketplace.

“We are excited to welcome the Parklane brand into our BedMart family,” said Elana Stone Anderson, vp of marketing. “We share similar values, a passion for our community, and just want to transform the lives of our customers — one night at a time. As a family-owned business, we want to cherish what Parklane Mattresses has accomplished over the years and continue to push it to new heights in our marketplace.”