Purple Introduces New Adjustable Pillow

February 7, 2019  by Laurie Northington in Business Strategy, Industry   

Users can change the feel of the pillow, making it softer or firmer depending on their preference. By unzipping each side of the pillow users can create a softer, cloud-like feel or close both zippers for a firmer feel. When both zippers are open, the mesh fabric in the gussets adds extra airflow for an all-night cool.

The pillow’s moisture-wicking cover moves moisture away from the skin and helps balance body temperature. Lyocell fibers create a luxurious feel and help with thermoregulation, while complementary nylon fibers pull heat away from the body to create an immediate cooling sensation.

The cover is machine washable and dryer-safe, and doesn’t damage the moisture-wicking treatment or texture as a result. On the inside, the pillow is fully durable with interlocking, Smart Fluff poly-fiber balls, allowing it to bounce back and hold its shape longer.

“Purple is known for providing best-in-class comfort to help everyone rest easy, and our new Purple Plush Pillow is an exciting new addition that provides a customized experience for every type of sleeper,” said Joe Megibow, CEO. “Mix and match the zipper positions depending on your comfort preference, helping you wake up feeling more refreshed than ever night-in, night-out.”

Through this President's Day, the Purple Plush Pillow is part of a special in which customers can buy one and get a second for free.