Watermark Living Returns to HP Market with Outdoor Living Pop Up Concept for Retailers

February 6, 2019  by Jane Chero in Business Strategy, Designer Weekly, High Point, Industry, Market   

The concept was designed to allow full-line furniture retailers to create an Outdoor Living Pop Up style gallery within their stores. Based on a selection of merchandising floor plans, the Watermark Living pop-up program equates to a one-stop resource for casual furnishings merchandise including multiple designs and constructions and coordinating accessories.

"We are excited to offer this trending style of merchandising and marketing to full line furniture retailers or professional designers,” said Chad Harper, national sales manager, Watermark Living. “The Pop-Up configuration/gallery set up allows furniture retailers to expand their market reach with casual furnishings and accessories via intentional purchasing with proven merchandise planning yet without minimums.”

“Our Outdoor Made Easy program is designed to allow casual furnishings and accessories for as little as 500 square feet of floor space,” said Kerrie Jakubcin, wholesale division manager. “Selections can include as many as seven categories including furnishings of extruded aluminum, cast aluminum, woven, poly-lumber, sling, strap or fire pits. Indoor and outdoor artwork, accessories, umbrellas and lighting also are popular elements of our plans. The combinations we offer allow for the sought-after mixing and matching on the showroom floor.”

Examples of purchasing packages will be on display during the High Point Preview Market, March 4 - 5, and the Spring Market April 6 - 10, in the Watermark Living showroom at 205 S. Main Street in High Point. This program is created to include a robust mix of elements and aesthetics at value pricing for retailers looking to enter the outdoor category.