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From Home Furnishing Business

PureCare Expands Canadian Presence

PureCare by Fabrictech has signed an exclusive, multi-year distributorship arrangement with Zucora Inc. to boost its presence in Canada.

Canada's largest provider of home furnishing protection programs, Zucora represents the PureCare and Fabrictech International lines of mattress protectors, pillows and mattress toppers in Canada. With this agreement PureCare by Fabrictech continues the company's global outreach.

Last year the New Jersey-based company began its expansion program by signing a licensee agreement with an Australian company to cover Australia and New Zealand.

 "Canadian retailers have already begun to discover the innovative and unique features of PureCare sleep essentials products," said Jeff Bergman, PureCare's president and COO. "By partnering with a company like Zucora, we anticipate continuing our rapid growth throughout the Canadian market with extraordinary benefits for Canadian retailers and consumers alike. We are proud to welcome such a widely respected company to the PureCare family."

As the exclusive Canadian distributor, Zucora will now be able to provide dealers with faster delivery, economical order quantities and greater access to innovative new PureCare products. 

"We are excited to be joining the PureCare by Fabrictech team and we look forward to expanding the PureCare brand throughout Canada, offering our customers enhanced retail services and support," said Brad Geddes, Zucora's president. "PureCare offers a wide assortment of the finest health and wellness focused sleep essentials in the top of bed industry today-precisely what our dealers and consumers have been demanding."

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