Tempur Sealy Unveils New Tempur-breeze Line at LV Market

January 30, 2019  by Laurie Northington in Business Strategy, Industry, Las Vegas, Market   

The company’s new mattress line is designed to deliver all-night cooling from cover to core: cool when you lie down, cool when you fall asleep and cool all night long.

The debut of the new Tempur-breeze completes the largest-ever Tempur-Pedic launch, which began in early 2018 with the introduction of the Tempur-Adapt and Tempur-ProAdapt lines, followed by the debut of the Tempur-Pedic LuxeAdapt series in July.

"This introduction puts the finishing touches on the launch of an entirely new Tempur-Pedic portfolio – mattresses, adjustable bases and pillows – in just a year. This is made possible by the company's continuing investment in breakthrough product development," said Rick Anderson, EVP and president of Tempur Sealy, North America.  "With this launch, the all-new Tempur-Pedic portfolio is complete, and retailers have a compelling Tempur-Pedic step-up story for consumers."

The new Tempur-breeze line includes the Probreeze which features three-level cooling technology and which feels three degrees cooler throughout the night. Available in Medium Hybrid and Medium, the Probreeze has a retail price point of $3,799 for a Queen. The new Luxebreeze features four-level cooling technology and feels eight degrees cooler throughout the night. Available in Soft and Firm feels, the Luxebreeze retails for $4,499 for a Queen.

"The Tempur-breeze mattresses are a thermodynamic breakthrough, providing next-level all-night cooling and maximum pressure relief for deeper, more refreshing sleep," added Anderson. "We're excited to debut the products for our retailers at Vegas Market, and then introduce them to consumers this spring."

Also being introduced in Vegas is the new breeze pillow collection, which features cutting-edge dual-sided cooling gel and Tempur Material on the inside, and a cool-to-touch, zip-off, washable SmartClimate cover on the outside.