Brooklyn Bedding Unveils New Firmer Sleep Solution

January 24, 2019  by Laurie Northington in Business Strategy, Industry   

Available online only, the Plank by Brooklyn Bedding offers two unique sleep surfaces in a flippable mattress with both standard firm and extra firm sides.

"An excessively firm mattress isn't for everyone," said John Merwin, owner and chief marketing officer. "but that's the advantage of owning our own factory. We can develop very personalized sleep solutions for virtually any sleep challenge.”

“The Plank by Brooklyn Bedding is our response to customers who persistently told us they would like a sleep surface practically as hard as the floor. Every mattress on the market they had previously tried had too much give or conformability," added Merwin.

The design of the new mattress was inspired by the minimalist approach to sleep in the Far East. To better accommodate all considerations, Brooklyn Bedding created a dual comfort design: the top side of the mattress is standard firm with minimal loft; the bottom side is ultra-firm with zero loft, allowing sleepers to choose a "just right" firmness level. 

"The Plank by Brooklyn Bedding made its debut to a limited retail audience at the Las Vegas Market last year," said Merwin. "The positive reaction confirmed to us the need for a niche solution which struck the delicate balance between the firmest sleep surface on the market, and an ergonomically sound sleep experience. Based on the current reviews of the product, we feel we've been able to deliver on that objective for our customers." 

The Plank by Brooklyn Bedding retails online between $699 for a twin to $1,249 for a California King. Like all Brooklyn Bedding mattresses, it comes with a free 120-night comfort trial and a 10-year warranty. The company also offers free nationwide shipping with bed-in-a-box delivery.