From Home Furnishing Business
Corsicana Mattress Launches New Web Portal, President’s Day Promotion
The launch with coincide with a Presidents Day promotion featuring special pricing for dealers and a $20,000 sweepstakes to be shared between one lucky retailer and a Corsicana sales representative.
“The new password-protected web portal allows dealers to place orders and track them with a few clicks, and it gives our sales reps the ability to keep track of sales in their territory or a specific metro area. It will bring many more resources directly into the field and enable our dealers and sales team to more efficiently place orders and have more information available at their fingertips” said Michael Thompson, CEO.
Corsicana is offering a special promotion for its American Bedding brand, which features retail price points of $399 to $599 in queen.
Participating dealers must place orders through the Go Corsicana portal at market, and orders will be delivered to their stores the week after market to ensure product is in place for Presidents Day promotions. The company will produce floor samples at its 10 factories for the event, and participating dealers will get priority shipments.
In addition to special pricing, participating dealers will receive point-of-purchase materials such as top-of-bed signage for in-store promotions, Thompson said.
During market, dealers placing orders at the Las Vegas Market will be entered into a drawing for the sweepstakes. Corsicana sales representatives will receive an entry for each order placed through Go Corsicana. The winner’s names will be chosen in a random drawing at the end of market, and he or she will receive the prize.
The American Bedding line will be on display in Corsicana’s newly-renovated showroom, space B-1300 of the World Market Center. The market takes place Jan. 27-31, but the showroom will be open one day prior to the official market opening.