Abbyson to Debut New Technology and Modern Traditional Collections, LV Market

January 22, 2019  by Laurie Northington in Business Strategy, Industry, Las Vegas, Market   

Designed to appeal to all demographics and solve many needs in home entertainment and product functionality, the company’s new technology can be incorporated into any of Abbyson’s motion upholstery group.

The 10 new Modern Traditional collections showcase a clean style that allows consumers to experiment with, mix and match, and blend different looks in their homes, creating their own unique styles. Offered at value driven prices, the designs include upholstery groups, bedroom, dining, casegoods and occasionals.

“This year we are looking forward to growing our strong core of upholstery collections and are now coupling every group into full lifestyle vignettes,” said Rodd Rafieha, SVP of sales. “It brings every category of product into one setting and Abbyson will be offering the whole room concept at Market. We truly embrace our full lifestyle brand concept and our slogan ‘All Together Now’.”

The new collections were created to reflect the industry-wide transition from Baby Boomers, who comprised the top percentage of consumers for so many years, to the Millennial generation.

The company says it is well-prepared for a shift in consumer demographics  and ensures that its product line is accessible across all generations and suits the needs of all customers.

“This is why we are focusing our product line on the Modern Traditional design,” added Rafieha. “It is designer-friendly for every generation.”