PureCare to Launch New Premium and Value-Based Collections at LV Market

January 21, 2019  by Laurie Northington in Business Strategy, Industry, Las Vegas, Market   

The new selection of pillow, sheets, and protectors aims to round out the company’s premium and value based collections, allowing retailers to build a one-stop shopping experience focused on high quality, wellness oriented products at competitive price points.

One common theme woven into the newly launched products is the use of Tencel Lyocell fibers. The PureCare Tencel mattress and pillow protector collection is being introduced in conjunction with the new PureCare Elements 100% Tencel premium sheets, giving retailers the opportunity to build a cohesive, high quality Tencel collection story into their product offerings.

“Customers love to mix and match our technical textile-infused sleep essentials to create a sleep environment that is ideal for their sleep needs,” said CMO Sean Bergman. “The refreshing and incredibly soft feel of our new Tencel protectors and 100% Tencel premium sheets are ideal comfort layers to pair with our Celliant recovery or FRíO cooling technical textiles.”

The new PureCare Elements 100% Tencel Lyocel sheets are woven with LF grade Tencel fibers and feature all of the company’s signature Fit, Feel and Finish features, including Precision-Fit corners and 1” elastic cuff on the fitted sheet, an 8” enveloping pillowcase pocket and an additional 4” to the width of the flat sheet.

PureCare’s new Tencel 5-Sided mattress protector and pillow protectors feature wick away moisture control for a breathable, cool-to-the-touch sleep surface and carry the official seal of both the National Sleep Foundation and Women’s Choice Award.

The company has also added a new 40+ inch full-length body pillow, featuring FRiO rapid chill cooling fiber and a contouring puffed memory foam core.

PureCare is also launching several new products into their value-focused Fabrictech brand collection with the introduction of a 5-piece pillow line and the launch of a new 100% cotton sheet line.

“We are constantly evaluating our product collections to ensure that we offer a full range of premium and value-based products to our retailers,” commented Jeff Bergman, COO. “Beyond that, our manufacturing connections and capabilities are unmatched, and allow us to develop custom products and programs for our retailers. PureCare truly is the one-stop shop for excellent quality products in all price ranges.”