Daily News
From Home Furnishing Business
Spring Air Expands Sales Management Team
January 18,
2019 by Laurie Northington in Business Strategy, Industry
Mattress manufacturer Spring Air has expanded its sales management team by naming Warren Coomber to the newly-created position of vice president of national accounts and promoting Brian Lundstrom to director of national accounts.
Coomber has more than two decades’ experience in manufacturing sales and marketing with some of the bedding industry’s largest brands.
Coomber and Lundstrom will work closely in managing Spring Air’s growth with the company’s national accounts. Both Coomber and Lundstrom report to Nick Bates, president of Spring Air.
“Warren will be instrumental in growing and strengthening our relationships with existing accounts, as well as helping to bring in new retail customers,” Bates said. “His range of sales and marketing experience will be beneficial in developing and nurturing partner relationships while working to align our retail partners with Spring Air’s corporate mission.”
Prior to joining Spring Air, Coomber was director of sleep products and Mattress 1st Stores for Furniture First, a retail buying group. Coomber has worked in the mattress industry since 1995. During his tenure, he spent 14 years with Sealy where he held a number of sales positions.
For two years, Coomber was vice president of sales at International Bedding Corp.; worked as vice president of merchandising and business development for retailer SleepFit for two years; was regional key account manager for Kingsdown Canada for three years; and was a client relationship manager with AcceptanceNow, a financing company.
A graduate of Northwest University in Kirkland, Washington, Coomber lives in McKinney, Texas.
Prior to his promotion, Lundstrom was customer experience specialist for Spring Air, joining the company in 2017. In his new position, he is responsible for assisting in the daily duties and operations of the company’s national accounts.
“Brian has been an integral part of our customer-facing sales structure, and in this new position, he’ll continue to enhance the Spring Air experience for our retail customers and factory partners,” Bates said.
Prior to joining Spring Air, Lundstrom was accounts payable manager for Essex Newbury North Contracting Corp./Excell Construction Corp. He also worked for an Audi dealership tracking and maintaining customer data, car titles, customer payments and other data.
A graduate of North Andover, Massachusetts-based Merrimack College where he earned a bachelor’s degree in business administration, Lundstrom lives in Peabody, Massachusetts.