Daily News
From Home Furnishing Business
Famed Designer Launches White-Glove Digital Design Platform
January 16,
2019 by Jane Chero in Business Strategy, Designer Weekly, Industry 
British born, Los Angeles-based interior designer Kathryn M. Ireland has announced the launch of her newest design venture, The Perfect Room. The platform is touted as the first top-tier, online concierge design service, providing curated products and unparalleled design expertise, according to a press release.
The Perfect Room aims to elevate the digital design experience for sophisticated clients looking for an interior refresh from the industry’s most respected interior designers.
Ireland has enlisted AD100 & ELLE Décor A-list designers Martyn Lawrence Bullard, Bunny Williams, Rachel Ashwell, Jeffrey Bilhuber, and Jeffrey Alan Marks. Each designer has curated a number of collections, which are broken down by room type, color, and theme.
Ireland's partnership with such high profile designers represents a new direction when it comes to online interior design services, making The Perfect Room a premium experience for the high-end home consumer.
Users take a style quiz to determine their aesthetic and then shop curated collections of home furnishings and accessories, which are priced at three tiers, with specialty bundled add-ons.
Ireland understands the designer-client relationship and has worked to include exclusive offerings as well as a concierge service to help The Perfect Room customers through every step, including answering questions, assisting with floorplans, sending samples and providing logistical coordination, delivery and install of product.
"I understand the service side; the 'high touch' needs of a client are important to the relationship and integral to the success of the project. For this reason, I felt it imperative to have an in-house concierge department comprised of designers and field experts. The Perfect Room is a true one-stop shop, without the headache of the traditional interior design process for those with little time to spare who still want a luxurious home with a designer stamp of approval," Ireland said.
In the coming months The Perfect Room will expand to include 360-degree shopping, virtual and augmented reality features and a membership that will unlock special features. Clients get exclusive access to trade furnishings and accessories not otherwise available when independently designing a home or room.
Ireland says, "Our goal is to highlight great design, making a luxurious and comfortable home more accessible than ever. You select the designer-approved space and we bundle the full room in package form and deliver everything at once within 8 to 10 weeks."