MicroD, Company C Partner for Online Catalog, Elevates Brand Experience for Retailers

January 16, 2019  by Jane Chero in Business Strategy, Designer Weekly, Industry   

Retailers that carry Company C catalogs will get access to the online product catalog via MicroD’s platform and a Company C brand landing page to create a unique brand experience for consumers on their website.

Company C partnered with MicroD in part because of the technology’s easy deployment for all of Company C’s retailers and MicroD’s digital marketing aptitude.

“MicroD is a trusted web technology provider and is well-known throughout the home furnishings industry as an effective partner,” said Michael Ackelbein, vp global sales at Company C. “Our alignment with them makes sense as we continue to expand our distribution to furniture dealers in the most efficient way possible.”

This new partnership has given retailers access to high quality products that resonate with their audience. Rugs are a consistently strong product group for the home furnishings industry and can be a very profitable segment for retailers.

For retailers doing business online, MicroD’s electronic catalog solution integrates seamlessly with retailers’ web sites, streamlining content development and enhancing their digital marketing presence. It also makes browsing for products and point of purchase easier for the customers shopping online.

"Company C stands unique in the home furnishings industry with their unparalleled focus on color and design, with vibrant fabrics and organically inspired designs telling their story,” said MicroD Chief product officer Richard Sexton. “MicroD is excited about giving our robust retail network the opportunity to partner with Company C using our robust product data feed, coupled with an engaging branded experience exclusive to Company C dealers. This is an exciting step forward for their business and ours."