Corsicana Mattress Redesigns Las Vegas Showroom

January 11, 2019  by Laurie Northington in Business Strategy, Industry   

The redesign, which features a series of vignettes for each of its four major brands, aligns with the company’s proprietary consumer segmentation research that helped drive product development, design and marketing for each of the brands.

For the first time, the company’s showroom will officially open on Saturday, Jan. 26 as a convenience to dealers who want to shop the market early.

The 7,800-square-foot showroom, located at B-1300 in the World Market Center, will feature a dedicated space for each brand. Mattresses will be shown in vignettes designed with the look and feel of a bedroom that coordinates with the specific brand’s target consumer. Each section will feature distinctive accents and an aesthetic unique to each product line. Marketing collateral will be displayed on video monitors, and creative wall graphics will immerse retailers with information about the brand.

The brands include Corsicana’s entry-level Sleep Inc. line, the moderately priced American Bedding line, its performance brand, Renue, as well as its new direct-to-consumer brand, Early Bird.

“We want our showroom to be a catalyst for ideas that will lead to improved business for our dealers in the ultra-competitive promotional and mid-priced segments of the marketplace,” said Michael Thompson, CEO. “It will help present the value proposition that each of our American-made brands offer and will allow us to showcase how each line fits into its target demographic.”

In addition, the entryway will feature text and graphics containing an overview of the company, and the showroom also includes redesigned meeting rooms and a snack bar.