Luxurious Tasanee Collection Leads Capel’s Market Intros

January 9, 2019  by Jane Chero in Business Strategy, Designer Weekly, Industry   

Hand knotted in India, Tasanee is a wool construction with a touch of viscose for added depth and sheen. The collection is available in three colorways—ocean, morning dove and amber multi.

"This new design is absolutely gorgeous," said Cameron Capel, president -- sales and marketing for Capel Rugs. "The subtle, on-trend colors mix and match to create a series of eye-catching designs with a dream-like quality. It's a very high-end look at a much more affordable price than is typical."

Another new collection in the spotlight at the winter shows is Charlemont. A hand-tufted design made in India, Charlemont features a blend of 75% wool and 25% viscose for a rich shine and enhanced texture. Five colorways are available -- sage, charcoal, medium blue, navy and taupe.

At the winter markets, Capel Rugs also will add new colorations to several of its biggest hits from the October High Point Market. The new colors will include fresh variations of gray and blue, "which the market can't get enough of right now," Capel says.

Line extensions include: Makrana, a timeless traditional look with a twist, offered in two new colorways -- alabaster and mink; Avanti, a transitional collection of four designs with primitive and tribal influences and geometric flair; Synergy, a braided cotton chenille collection designed for younger consumers in a wide range of shapes and sizes; Cotswold, a reimagining of timeless plaid, is woven with Capel’s vintage shuttle looms in the U.S. in a subtle basket weave.

"We feel really good about the reaction to our October market introductions, so at this round of the winter markets we're building on that momentum," said Capel. "As we head into 2019, we're concentrating on better-quality goods that represent a very strong value and offer attractive margin opportunities for our retailers. The economy remains a bit uncertain because of the tariff situation, but we're in a good position on that issue since we don't source much from China."

To create an additional touch of excitement around its latest introductions, Capel Rugs will offer a "draw for your discount" promotion during the two regional markets. With a $1,000 minimum order, customers will have a chance to randomly draw for a discount of 10% to 50% off their purchases.

Each day during market, Capel Rugs also will serve fresh-roasted Starbucks coffee to its showroom visitors. In the late afternoon, the company will hold a cocktail hour for attendees.

At the Atlanta International Area Rug Market being held Jan. 9 - 13, Capel Rugs will exhibit in AmericasMart Building 1, Space 3-D-1. At the Las Vegas Market Jan. 27 - 31, Capel Rugs will show in World Market Center Space A-133.