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Sleep Number Hosts CES Panel and Partners with Thrive Global

Sleep Number (NASDAQ: SNBR) has announced its “Sleep as the Competitive Edge” panel for this week’s Consumer Electronics Show (CES) and a partnership with Ariana Huffington’s Thrive Global in order to share comprehensive sleep insights that help more people experience better quality sleep. 

The panel, hosted by Sleep Number’s President and CEO Shelly Ibach and moderated by media personality and Genyouth CEO Alexis Glick, includes elite athletes, sleep experts, and influencers.

Thrive Global is a behavior change company helping people improve their well-being and performance and its media platform reaches over 30 million users each month and is the global hub for the conversation about sleep, well-being and performance.

As the official sleep and wellness partner of the National Football League, Sleep Number has already proven quality sleep can be a game-changer. Currently, over 1,800 of the league’s players have invested in their sleep with the Sleep Number 360 smart bed. Every team is represented, with almost 75 percent of each teams’ active roster now using SleepIQ data and insights to help them improve their sleep quality and strengthen their recovery.

“When I sleep well, I can immediately tell the difference in how I play on the field. I can think faster, respond more quickly and I’m able to bring my A-game every single day,” said Harrison Smith, Minnesota Vikings’ Safety and four-time Pro Bowler, “Since I got my bed, the Sleep Number 360 smart bed has become one of the most important tools in my training – letting me tap into my sleep data to perform at my peak and recover more quickly.”

“Sleep is at the center of a healthy life,” said Ibach. “Whether you’re a business leader, teenager, busy parent or a world-class athlete, quality sleep helps you play better, think better and live better – improving your mood, mental acuity, physical performance, and overall well-being. The Sleep Number 360 smart bed is the only bed with proven quality sleep that helps you effortlessly take charge of your wellness.”  

Last year, Sleep Number completed its transition to all 360 smart beds. The company’s proprietary SleepIQ technology, which is integrated into every bed, measures over 8.5 billion full-body biometric data points every night. The bed uses the sleeper’s individual data, including movement, breathing rates, heartbeat, and sleep habits, to automatically adjust the bed’s firmness to deliver proven quality sleep. 

Through Sleep Number 360 smart bed’s biometric sleep tracking technology and comprehensive sleep database, the company can tell if a customer’s biometrics are outside of their personal norm. In the future, the company believes its technology will be able to identify chronic sleep issues like sleep apnea and restless leg syndrome, and eventually predict other issues such as heart disease and strokes.







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