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From Home Furnishing Business

Soft-Tex to Unveil Sleep Addict Brand and GWP Solutions at LV Market

Sleep product manufacturer Soft-Tex International has announced it will launch its Sleep Addict brand, Gift With Purchase (GWP) solutions as well as enhanced investment in Vendor Direct Fulfillment ahead of the Las Vegas Market.

Sleep Addict includes pillows, mattress protectors, and sheets spanning 3 collections of features and benefits: wellness, luxury, and cooling.

"Sleep Addict is sure to be the next aspirational brand customers will be bragging about to their friends. The brand offers unique imagery and packaging from what's out there in the white goods space as well as features spanning cooling, wellness, and ultimate luxury stories," said Chris Marsh, chief marketing officer.

The company’s new Gift with Purchase (GWP) solutions were created to help retailers close the sale and customers build their perfect bed.

"2019 will be the Year of GWP," said Marsh. "Traditional retailers are not only faced with competitive challenges from expanded online offerings, but also aggressive in store discounts and giveaways. Generating store traffic, driving excitement and having profitable tools to close each retail sale are becoming more difficult. We have come up with some great GWP bundles that address those challenges and help retailers drive higher margin sales."

The GWP bundles available offering 4 options - $200, $300, $400, and $500 values and feature combinations of memory foam pillows, fiber pillows, mattress protectors, comforters, and sheet sets.

Due to growth of its eCommerce business, Soft-Tex additional investments in its Vendor Direct Fulfillment to include:

  • Doubling warehouse space at the North Charleston, S.C. facility to accommodate VDF growth 
  • Launch of Salsify Insights, an analytics package attached to Soft-Tex's existing use of Salsify to help provide scale and automation to optimizing product listings to their 
  • Development of in-house videography to scale production of high quality video assets to support online product listings

"Soft-Tex's Vendor Direct Fulfillment practice area offers best-in-class shipping and operational efficiency coupled with digital marketing excellence providing the ideal copy, descriptions, images, video, and overarching product experience," said Taylor Jones, director of vendor direct fulfillment.

The company will also be showcasing an assortment of all its product lines including expanded presentations of wellness pillows and protectors, sheets, organic and eco-conscious product under the EcoPEDIC brand, outdoor cushions, memory foam mattresses in a box, and high quality easy-to-assemble, solid wood furniture.

All items will be on display in showroom C-1572 at the Las Vegas Market Jan. 27-31. For appointments, contact Showroom Manager Eric Hasper at ehasper@soft-tex.com.







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