Capel Rugs and Genevieve Gorder Add 3 New Collections for Winter Markets

January 7, 2019  by Laurie Northington in Business Strategy, Industry, Las Vegas, Market   

Founder and director of the Genevieve Gorder brand, Gorder is a television host and producer, product designer, contributing author and global brand ambassador for home design and human rights.

Two of the collections feature bold contemporary patterns that take current style assortment of the line in a new, more modern direction.

“This season, I wanted to play with sculptural forms a bit,” said Gorder. “Simplicity is something I consistently express through patterns on my rugs and this season is no exception, but the forms also are a bit more organic, more graphic and definitely a bit more feminine. I am celebrating the curve in every way.”

The Intersection Collection is a bold geometric design in tufted wool. Sporting wide bands of related colors intersecting in a creative zigzag-like pattern, this collection is offered in three on-trend colorways – storm, a mix of black, charcoal and grey tones; sand, a mix of earthy browns; and slate, a mix of crisp blues, white and grey. Sourced from India, a 5’ x 8’ model may retail for $449.

The Canyon Collection combines three curvaceous bands of color in a nature-inspired pattern. Made in India of tufted wool, Canyon is available in sand and storm colorways. A 5’ x 8’ model may retail for $449.

The Brass Belly Collection is inspired by a timeless Art Nouveau design Gorder created for Tempaper, a wall covering licensing partner. It features rows of overlapping scallop shapes presented in duos of harmonious tones. Three colorways are available – storm, stone, and ocean. Constructed in India, the collection is made of space-dyed yarns for extra texture.

Gorder will be visiting the Capel Rugs showroom on Thursday, Jan. 10 to meet with retailers.

“Having Genevieve at market with us is always a cause for celebration, since our customers love spending time with her,” said Cameron Capel, president. “We are so excited about the latest additions to her rug program, and we can’t wait for her to share these innovative designs with our retailers and other buyers.”

Gorder has appeared and been featured in more than 20 lifestyle shows around the world and currently appears on Netflix, HGTV, Sony Channel Asia and The Design Network, in addition to being a regular contributor on the "Rachel Ray Show." A two-time Emmy nominee, Gorder has developed multiple lifestyle collections for the home -- from rugs, textiles, wallpaper and stationary to a full-line of furniture and décor created for The Land of Nod. Her rug licensing program with Capel Rugs was launched in 2011. 

"Success is a team effort," said Gorder about the longevity of the Capel Rugs program. "Without the authentic and genuine relationship between the Capel family and myself, my design efforts don't have a chance. When you all root for each other and trust each other, everyone wins. And that's just what keep happening every season -- they let me be me."

Gorder's designs come from a very soulful place, she added. "My products always encompass a sense of ancestry, story, faraway lands or curiosity. Anyone can make something pretty, but not everyone can make something that has depth. Depth is my delight!"

Capel Rugs will be exhibiting Jan. 9 -13 at the Atlanta International Area Rug Market in AmericasMart Building 1, space 3-D-1 and Jan. 27-31 at the Las Vegas Market in World Market Center Space A-133.