Daily News
From Home Furnishing Business
Watermark Living Shares Textile Trends from Winter Showtime
December 26,
2018 by Laurie Northington in Business Strategy, Designer Weekly, High Point, Industry, Market 
Casual furniture and accessories producer Watermark Living has announced its recent survey of textile trends from the winter 2018 Showtime market, held in High Point, N.C.
Headed by the company’s EVP Ashley Newton, the team surveyed over two dozen indoor and outdoor textile collections in preparation for the spring 2019 outdoor living season.
Newton, joined by Stephanie Martin, special projects for Watermark Living, examined thousands of textile designs and constructions between Dec. 2-5 in an effort to make performance selections for its wholesale and retail customers.
“We are excited by the many designs, patterns, and programs that we were able to review in one place,” said Newton. “Our commitment to attending markets like this one in High Point allows us to see what is trending ahead of any in-store visits as well as get an idea of what is occurring across the entire textile industry.”
With appointments covering each day of the show, the team was able to examine new and existing vendors, additional areas of note as well as preview colors and patterns that are slated for outdoor living in 2019. In design trends, Newton notes that Aztec, Native and Geometric patterning were on display in multiple showrooms as well as more embroidered patterns or woven fabrics that mimicked embroidery details. Trademarked performance fabrics being used for indoor applications also was a growing trend as well as a proliferation of cut yardage programs.
“The number of vendors offering cut yardage was significant,” said Newton. “I would say the vendors are doing all they can to meet different customer needs and expand who they are able to service.“
Exciting showrooms included Z-Woven, Alfresco, Valdese Weavers and Glen Raven with each addressing new designs; but also the call for multiple colors within a single pattern.
“We continue to see blue in combination with greys as a popular color way especially in performance textiles,” said Martin. “The hues that are then used to accent this combination travels all across the color wheel from neutrals to brights.”