Natura World Returns to Las Vegas Market

December 19, 2018  by Laurie Northington in Business Strategy, Industry   

East Windsor-based Blue Bell Mattress, the manufacturing partner of King Koil, holds the U.S. license to produce Natura. As part of the deepening relationship with King Koil, Natura will be on display in the King Koil showroom, space A-538. Additionally, Natura product will now be available nationwide through that partnership.

“With its focus on natural components and a healthier night’s sleep, this brand has significant growth opportunities, and it is vital for us to show the line at the mattress industry’s most important trade show,” said Rebecca Gray, SVP of sales and marketing at Blue Bell. “It’s a unique selling story that appeals to traditional furniture stores, mattress specialty stores, and e-commerce players alike.”

The 2,500-square-foot Natura display will highlight a remerchandised product lineup consisting of 12 models targeting retail price points of $1,299 to $2,999 in a queen set. Six of the mattresses have foam cores and six are hybrid models with Talalay and Dunlop latex cushioning.

In addition, the display will include a wide range of sleep accessories, including pillows, mattress pads and toppers.

“In the face of competition from price-sensitive, low-end imports, this line gives retailers the ability to achieve healthy margins while selling better sleep,” said Ralph Rossdeutscher, president of Natura World. “And returning to the Las Vegas Market gives us the opportunity to gain market share by partnering with dealers who are looking for ways to boost traffic.”