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From Home Furnishing Business

Alden Parkes Taps Crnojevic as VP of Sales

High-end furniture supplier Alden Parkes has named Denis Crnojevic as vice president of sales, overseeing the company’s national sales team. 

Most recently Crnojevic was vice president of sales at Powell Furniture and previously held a similar position at French Heritage.

“Denis brings over 17 years of progressive experience in driving sales objectives within the U.S. and Canadian distribution environment,” said Lynne McArdle, president. “In addition to managing the sales team, Denis will develop and implement an overall marketing and sales strategy for company products.”

“I am thrilled to have the opportunity to join Alden Parkes and lead their sales team,” said Crnojevic. “It’s going to be an exciting 2019 and I look forward to being a driving force in growing sales and revenue.”

“Denis has the experience, relationships and strategic thinking needed to expand our growth with dealers in key markets and I’m delighted to have him on our team,” McArdle added. 

Crnojevic will report to McArdle and will be based in the High Point, N.C. office.



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