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From Home Furnishing Business

High-End Market Expert Joins Eclipse International

Mattress producer Eclipse International has announced the appointment of Shelly Anapol as Pure Talalay Bliss sales lead.

A sales and marketing veteran with nearly 20 years’ experience in growing high-end, luxury apparel and cosmetics lines, Anapol will work with retailers in the Northeast U.S. to build the brand’s presence in that region.

Hiring Anapol is another step for the company to continue to expand its reach into the luxury bedding market. Most recently the company partnered with Talalay Global, the only domestic supplier of Talalay latex, to produce, market and sell the Pure Talalay Bliss line. In addition to the Bliss line, Eclipse International also offers sleep retailers a range of luxury mattress lines with its Chittenden & Eastman, Ernest Hemingway and Velika.

Prior to joining Eclipse, Anapol worked with high-end brands like Bottega Veneta, Yves Saint Laurent, Armani and L’Oreal.

“Shelly’s wide-ranging experience with luxury brands will allow her to make immediate contributions to the success of the Bliss line,” said Stuart Carlitz, CEO. “Luxury bedding is the fastest-growing segment of the bedding market and adding a seasoned luxury brand ambassador like Shelly to our sales team gives us the opportunity to capture a larger share of that business. We’re making significant investments in this brand to successfully grow its market share and see great potential for growth.”

“People aspire to buy luxury items and Pure Talalay Bliss has the aura that is needed to make it successful in an increasingly competitive luxury bedding marketplace,” Anapol said. “It offers unmatched comfort and support, and most importantly, it helps people get a better night’s sleep. The partnership between Eclipse and Talalay Global is a winning combination.”

Anapol resides with her family in the Philadelphia area.

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