NexTech Launches Web Enabled Augmented Reality for E-commerce

November 27, 2018  by Laurie Northington in Business Strategy, Industry, Web Retail   

The company hopes to eliminate the biggest friction point of AR, which was having to download an app to experience AR e-commerce. Over the next few weeks NexTech will be working with its partners to install it’s embed code into their websites and ARitize their products enabling online AR shopping.

"NexTech's web enabled AR e-commerce solution effectively addresses the entire global market for e-commerce on both desktop and mobile," said Evan Gappelberg, CEO. “When we started looking at AR we immediately saw the wow factor and application for e-commerce but also saw a hesitation of consumers to load another app on their mobile device.  With our web enabled AR e-commerce solution, we have eliminated that hesitation which we believe will open the floodgates to the rapid adoption of web enabled AR shopping experiences worldwide, this truly is a game changer."

Early adopters of AR into the e-commerce landscape include IKEA, whose app lets you see the furniture in your house by overlaying a digital twin of the object in your living room, and ART.com, whose app lets you see a picture on the wall in your house to see how it looks.

"NexTech's web enabled AR platform allows small and large e-commerce websites to integrate AR into the shopping experience with just a few lines of embed code democratizing AR at scale and creating a true consumer platform," said Reuben Tozman, COO. 

"The biggest hurdle online customers face is determining whether a certain product is right for them. AR offers shoppers the confidence that will motivate purchasing decisions. AR provides users with an in-store shopping experience, regardless of their location. Our AR platform superimposes 3D objects in various spaces, giving customers a chance to interact with digital twins from the comfort of their own homes," Tozman added.

NexTech is continuing to test and build out its AR e-commerce offerings which includes using AI to create a guided and knowledgeable curator who knows an individual shopper's style, sizes and preferences, as well as AR holograms acting as personal shopping assistants.