Renegade Furniture, HomeGalleryStores.com Unveils Website Relaunch

November 13, 2018  by Laurie Northington in Business Strategy, Industry   

HomeGalleryStores.com is designed to reach U.S. consumers searching for home furnishings by utilizing the latest technology as well as a large catalog of premium brands and products at affordable prices. The brand is part of Renegade Furniture Group's portfolio, including ColemanFurniture.com. FurnitureETC.com, and TŌV Furniture.

By incorporating a more modern design, the website will remain a reliable and trusted voice in the furniture industry while broadening the brands and collections available to consumers. The enhanced search and redesigned format was created to provide a better overall user experience.

"The digital landscape is becoming increasingly competitive for furniture retailers and manufacturers alike,” said Shmaya Krinsky, chief technology officer of Renegade Furniture Group. “We strive to always be innovating the customer experience, allowing users to find great items and incredible values without pressure. In an effort to enhance the customer journey, we rely on the latest technology, integrating artificial intelligence and our dedicated team to deliver a fast, powerful, and secure buying experience.”

With the redesigned website and new format, shoppers will have multiple points of entry to find exactly what they are searching for, as well as easier access to order tracking and status updates. Popular brands will be placed front and center with an easy to navigate user interface.

Additionally, real-time analytics will allow the engineering team to track customer hurdles and make live updates to constantly improve the user experience. Other highlights include a multistep checkout, responsive mobile experience, content heavy CMS pages, and unbiased product reviews.